And How to
Mix Them.
Look, there's a
secret formula when mixed in the correct order produces
the elixir of financial immortality, and a genuine cash
generating website.
Once you learn it,
you can churn out a cash generating website as easy as you
can bake a cake. The question then becomes, how much
cake do you want?
It's a lot like
assembling a machine (a cash generating machine) in which
you must attach all the correct parts in their proper
place... or else it doesn't work.
And in this case,
your formula should include the ingredients which have the
following properties:
Just like mixing
paint, if you put the ingredients into your website in the
wrong order - the outcome is disastrous. Not only
must you possess the secret ingredients, but you must also
know the chronological order in which to throw them into
the pot.
Let me give you an
example...
The first ingredient
of any winning formula, or cash generating website, is to
Get Attention. People have thought of all
sorts of ways to do this... audio, commercials, big bold
bright headlines, the word 'free' and so on.
You'll certainly fail
in getting their attention if you don't answer the
infamous W.I.I.F.M. ("What's In It For Me?") question.
You'll also fail in
getting their attention if you answer that question with a
lie or a misleading statement of any kind.
My final word on
getting their attention is this...
If you've done your
job, you should know exactly who your target market is and
what they want to hear.
A quick example:
You've decided to service the mononucleosis market.
And so you know that
if you had mono, you would want someone to be empathic
towards you and your situation... not just capitalize off
your sickness.
So your opening
statement might read something like, "Mono Sucks." And
right there you have them nodding their head saying, "Yes
yes, it does suck!" And now you have built up
rapport, captured attention and what comes next is up to
you...
If you do your job
right, the outcome will be a happy, paying customer who
will be asking "What else do you have for sell?" instead
of a refund.
People are smart, and
deserve to have their intelligence respected. Speak
to them how you would want to be spoken to and you'll be
on your way to discovering the secrets of the next
ingredient.